One of the promo materials I created for STAMPEDE! POEMS TO CELEBRATE THE WILD SIDE OF SCHOOL was a book trailer. (See the Bubble Stampede index to find all the posts Fiona Bayrock and I did about book trailers.) Way back when, my publicist at Clarion mentioned that they had had a meeting about online marketing and were planning to start submitting stuff like this to Amazon, which was going to start posting auxilliary material on book pages. I sent her the file and kept my fingers crossed. Nothing happened. (Not like they had any other books to promote at Houghton Mifflin Harcourt, right?)
Then in early August, I came across a book trailer video on some other book’s book page, and I thought how cool it was. So I sent a brief email to my publicist asking if there was anything I could do to help get my video online. I acknowledged that all her energy was likely now focused on the fall list and beyond and gave her a link to the sample I had seen.
She quickly replied that they were trying to streamline the way their company submits materials to Amazon, and that she’d try to make it happen within the week. It took a couple of weeks and some tweaking (by my husband) of the video, including the file format, the resolution, and the removal of the url of the third party site where I created the video. But HMH/Clarion submitted the video to Amazon, who approved the material, and now my book trailer is live on STAMPEDE‘s Amazon book page. Cool!
If you’ve created any kind of multimedia teaser for your book, ask your publisher about submitting it to Amazon. Apparently, the material has to come from a publisher, not the individual author. Anyway, it’s just one more way to catch the eye of someone who’s browsing books, and it’s one more place to put the book trailer that you create but wonder if anyone’s going to see!